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Best Buy’s Powerful Cloud API Marketing Strategy
Best Buy’s Cloud API marketing strategy turns off-line competitive advantages into an on-line advantage and recruits an army of developers.
Stop Crossing the Chasm! Start Growing the Long Tail!
Think twice before assuming your startup should begin crossing the chasm.
Cloud Marketing Triggering an Application Land Rush
A new wave of entrepreneurs are serving new markets with new products made possible only now due to cloud marketing initiatives.
News Flash for Cloud Marketers: The Cloud Just Went Mainstream
Cloud Marketers Just Got a Boost into the Enterprise Market with Microsoft Windows Azure appliances
Maximizing the Time Value of Content
Get your message across to early stage prospects who place a high premium on their time and attention.
Does Your Content Marketing Support Your Customer Lifecycle?
Raise conversion rates and average deal sizes by aligning content marketing with the customer lifecycle.
3 Ways to Boost Revenues with a Cloud Computing Product Strategy
Drive revenue expansion by including cloud computing in your product strategy.
High Growth Product Strategy Using Stack Integration
Stack integration offers a high growth product strategy for many tech companies.
Debunking the Viral Coefficient
The viral coefficient is NOT the Holy Grail of viral marketing. Find out what the viral coefficient blissfully ignores that you should never ignore when pursuing a viral marketing campaign.
Google’s Next Big Thing
Google’s approach to finding its “next big thing” offers many lessons for any company looking for ways to find and penetrate new markets.
